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Business News Live Business
FEAT launches guide to tout-proof ticketing
By Andy Malt | Published on Tuesday 19 January 2021
Pan-European anti-ticket-touting group FEAT – or the Face-value European Alliance For Ticketing – has published a new guide for agents and promoters to stop their concert tickets from being bought up by people intending to sell them on for profit.
‘Stop Touting: A Guide To Personalised Tickets In Europe’ was launched during a keynote address by FEAT Director and CEO of MCT-Agentur, Scumeck Sabottka, at the Eurosonic music industry conference on Friday. It is now available to download for free from the organisation’s website.
Ahead of live shows resuming post-COVID, the guide offers a step-by-step guide for setting up a ticket personalisation scheme that will make it harder for touts to buy and sell tickets.
“This guide uses our experience of ticket personalisation, gleaned from multiple tours and arena shows, to show it can be done straightforwardly and successfully”, says Sabottka. “My hope is that the live business will use this pandemic-induced standstill to improve the way we sell tickets, and protect artists, fans and our own businesses from these ticket touting vampires”.
