Business News Deals Labels & Publishers

G-Unit partners with [PIAS] for European distribution

By | Published on Thursday 17 March 2011

50 Cent

50 Cent’s record label G-Unit has entered into a deal with [PIAS] which will now handle the European distribution for the hip hop venture. Fiddy’s label used to be part of Universal’s Interscope family, but the rapper disaffiliated with the major last year, entering into a distribution partnership for North America with EMI.

Nikki Martin, a VP of the label, said in a statement: “Last year we took the decision to restructure the label and begin to carve out its own world-wide distribution, marketing and promotions strategy. After signing with EMI for North America, we looked at who could help develop the brand in other key territories and we decided to partner with [PIAS] who shared our vision and passion for the music”.

It’s also been reported that G-Unit will set up a UK base headed up by DJ Dan Greenpeace. I don’t know if that’s true, but it would be great if it was.



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