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Business News Deals Media
Global acquires podcast hosting platform Captivate
By Andy Malt | Published on Tuesday 21 December 2021
UK radio company Global has acquired podcast hosting platform Captivate. It will be integrated into the Global Player audio streaming service, where podcasters will be able to access more monetisation options, including the media firm’s digital ad exchange DAX.
“We’re delighted to be acquiring Captivate, a best in class self-serve platform for podcast creators, with access to market leading analytics and monetisation”, says Global CEO Stephen Miron.
“This acquisition will enable us to support all talent in the podcast community from the very largest to emerging new talent”, he adds. “We believe that this platform, combined with the massive scale and reach of Global Player and DAX, will give all our podcast partners an unrivalled advantage”.
Captivate was founded in 2019 by Mark Asquith and Kieran McKeefery, who will both stay with the company. Asquith says of the deal: ”Our vision for Captivate has always been clear: to proactively help independent podcast creators build their audio brand and to deliver a diverse range of monetisation options for them”.
“Joining Global allows us to continue to fulfil that vision by bringing DAX and Global Player to Captivate podcasters”, he goes on, “while also providing more opportunities for the platform to positively contribute to future of the industry”.
This deal follows Global’s recent acquisition of audio technology app Remixd, which converts text into audio files.
