Global announces move into music TV

By | Published on Wednesday 4 July 2012

Global Radio

You know what the world needs? More generic pop video TV Channels. I mean, the 30 that currently help separate the food channels from the porn on the Sky EPG just haven’t got the whole back-to-back videos thing sufficiently covered. So praise the Lord for Global Radio, which is following competitor Bauer into the music telly business.

The radio giant, currently trying to become even more giant by acquiring The Guardian’s Smooth and Real Radio networks, yesterday announced it would be launching two music video channels utilising two of its radio brands, Capital and Heart. The new services will go live in September on the Sky and Freesat networks.

Confirming the development, Global top man Ash Tabor, told reporters: “Global prides itself on clear, simple brand propositions for its consumers. Brand extension is a natural thing for us to do, for example online, mobile and live events, so I’m delighted we’re now bringing both Heart and Capital’s top-class brand quality to music television”.

Global’s announcement coincided with the latest brand extension from the aforementioned Bauer, which has just launched a music and celebrity TV channel around its Heat brand. Bauer’s TV business Box TV, a JV with Channel 4, has also just announced it has launched a channel, under the Box brand, in the African market, which is currently available in South Africa and Kenya.