Business News Marketing & PR

Hold Tight! PR rebrands to recognise expanding services

By | Published on Monday 6 July 2020

Hold Tight

Hold Tight! PR has announced that it is rebranding as Hold Tight, to take into account the broader range of music marketing services it has added since it originally launched in 2010. It is also, says the company, “part of a strategic overhaul of the business and representative of where the company is today”.

“The music industry was already evolving before the COVID-19 crisis”, says company director Lisa Coverdale. “However, the pandemic propelled many areas of the industry to adapt more rapidly and we’ve tried to predict those changes and stay one step ahead as they happen”.

“Our digital marketing offerings have enabled our bands to instantly monetise revenue streams across their digital and social platforms, helping to pick up the shortfall created by an inability to tour and play live where a huge portion of their yearly revenue is made”, she goes on.

“For us as a business it was a case of choosing between turning the page and moving towards a new chapter or just closing the book on it all. We chose to turn the page and the results so far have been incredibly positive”.

“We have evolved into an all-encompassing music marketing agency with digital and PR strengths, putting us amongst the forefront of such agencies in this fast-growing part of the industry”, she concludes.

Meanwhile, fellow director James Monteith adds: “The music industry is constantly facing new challenges and evolving, so at Hold Tight we have always made a concerted effort to adapt with the changing landscape and stay ahead of the curve”.

“We are all highly passionate about music and strive to give our clients the most effective and meaningful service, and with the new digital marketing offering, we can further enable them to reach new audiences and clearly get their messages across”, he adds.

“I feel truly privileged to work with the team at Hold Tight, they are some of the most hardworking, determined, and creative thinking people in the business. Team Hold Tight is ready for communication in the 2020s”.

With a rock and metal focus, Hold Tight clients include labels such as Universal’s Spinefarm, SPV, Holy Roar and Big Scary Monsters, and artists including Billy Talent, Zakk Wylde, August Burns Red, Darkthrone and CKY.