This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Deals Digital Labels & Publishers
ICE announces deal with metaverse music platform Styngr
By Chris Cooke | Published on Thursday 23 February 2023
Music licensing hub ICE – which represents a number of music publishers and song right collecting societies in the digital licensing domain – has announced a new deal with Styngr, a B2B platform specialising in delivering music to video games and the metaverse. The new deal will be available to the publishers and societies that are part of the ICE Core initiative.
“Styngr’s innovative new service brings new uses of music to gaming and gaming metaverses”, says an official announcement of this deal. “When utilising Styngr, game developers are supported with Styngr’s ‘software development kit’ and can deploy in-game monetisation options. ICE Core members will begin to receive royalties from these new applications, expanding over time as the Styngr service is utilised by more and more games”.
Says Styngr co-founder Alex Tarrand: “Licensing such a massive and unique aggregation of musical repertoire as that represented by the ICE Core societies and publishers is a great opportunity and we’re delighted to get this deal in place. Styngr is a bridge for game developers, allowing them to easily incorporate music into all of their experiences. Being able to cover so many important works on a broad multi-territory basis is a boost for our service”.
Meanwhile, ICE VP Licensing Tim Rawlinson adds: “As the next generation of web applications start to be realised, we’re constantly assessing new services, understanding their models, and supporting innovation with deals that also reflect the value of songwriting. We’re pleased to be able to work with Styngr to provide songwriters with new, incremental sources of income as new opportunities for people to experience music emerge”.
