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Brands & Merch
Ice-T puts his name to brandy drink
By CMU Editorial | Published on Monday 8 November 2010
Rapper-come-telly-star Ice-T is lending his name to a new brandy drink made by Aiko Importers. The new beverage, which the rapper will promote, is called Gangster XO Brandy. And Ice’s manager says the rapper asked for a business partnership with the drink makers rather than a simple endorsement fee, because he’s keen to develop other drink lines.
Manager Mickey Bentson told AllHipHop.com: “Ice-T sat down with me and I told him, ‘You have to see the presentation’. He loved the taste and the bottle. At the direction of Ice-T, I told them we didn’t want money, we wanted a partnership. Ice decided it would be best to have partnership in the business so we can build other brands. The bottles are great and the liquor is fantastic”.
