Business News Deals Labels & Publishers

IDOL signs Erick The Architect to artist services deal

By Chris Cooke | Published on Wednesday 5 July 2023

Digital distributor IDOL has announced a new artist services deal with rapper/producer Erick The Architect, who is also one third of hip hop outfit Flatbush Zombies.

Under the deal, IDOL will provide both distribution and marketing services on the rapper’s upcoming releases, working closely with his management team at Quincy Jones Productions. The first release under the new partnership is the single ‘Parkour’, out on 11 Jul.

Says IDOL President Pascal Bittard: “As IDOL continues to strengthen its presence in the North American market, the new deal with Erick marks a significant milestone for our US team as well as the company’s wider international ambitions”.

“Joining IDOL with an already impressive body of work under his belt, both as a rapper and producer, we are beyond excited to be working with an artist harnessing the level of talent and creativity displayed by Erick”, he goes on. “With much planned over the coming months, we look forward to working with him and his team at Quincy Jones Productions to help execute his vision for a landmark debut solo album”.

Erick the Architect himself adds: “When I first was introduced to IDOL, I had a solid piece of music – my new album – and I felt that it had to be nourished by the right individuals, considering I’ve been working on it for almost four years. Considering how special it is to me, I wanted to work with a team of people who saw my vision and believed in it just as much as I do”.

“Working with IDOL has been such a joy”, he continues. “They’ve identified how well my music can and will perform internationally and believe in the ability for it to span all across the world. It means a lot to me to work alongside them. They are an efficient, extremely competent and personable company and I can’t wait for the world to see what we’ve been cooking up!”