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Indian rapper Raftaar releases new track in Fortnite
By Andy Malt | Published on Tuesday 22 December 2020
Sony Music India has done a deal with Epic Games to release a new track by rapper Raftaar inside the ‘Fortnite’ video game.
New track ‘Click Pow Get Down’ will be available via all the usual channels on 29 Dec. It will also be available to unlock as an award for winners of the ‘Bhangra Boogie Cup’ – an in-game competition aimed at gamers in India which became playable on Sunday. From 30 Dec, ‘Fortnite’ players will also be able to purchase the track from the in-game shop.
“I can’t wait to present the track to Indian gamers and partnering with Epic Games is a great way to wind 2020 up”, says Raftaar. “I hope to make an impact with the song that has been created keeping the spirit of ‘Fortnite’ in mind”.
Sony Music India MD Rajat Kakar adds: “Our partnership with Epic Games offers new opportunities to reach fans by fusing two great sources of entertainment together. Raftaar’s ‘Click Pow Get Down’ is a song packed with energy and positivity, and we’re excited to see the response from gamers”.
Already a successful rapper, producer and TV personality in India, Raftaar signed to Sony Music in July, at the same time agreeing a partnership between the major and his own record label Kalamkaar.
