INgrooves sign up to Vevo

By | Published on Tuesday 22 June 2010

Digital distributor INgrooves announced yesterday that it had done a deal with Vevo, which means that videos from labels distributed by the San Francisco-based firm will now appear on the US-based music video platform.

INgrooves top bod Robb McDaniels told CMU: “At INgrooves we continue to seek opportunities to better serve our artists and labels. We’ve utilised our proprietary, cutting-edge technology to deliver our music video content to Vevo and couldn’t be happier to lead our labels onto one of the most viewed entertainment websites on the web”.

Vevo boss man Rio Caraeff added: “We’re thrilled to welcome INgrooves’ thriving roster of artists to Vevo. A digital distribution leader, INgrooves adds depth and breadth to Vevo’s music programming, thereby enhancing the fan experience across our entire network”.

As much previously reported, Vevo is the music video service owned by Universal Music, Sony Music and the Abu Dhabi Media Company. It is powered by YouTube, and can be accessed via the YouTube website in the US, where it launched last year. A Middle East launch is planned next.