Insights Blog The Great Escape 2017

Insights Blog: Speedy guide to CMU Insights @ The Great Escape

By | Published on Thursday 4 May 2017

Taking place on 18 and 19 May at Dukes@Komedia, the CMU@TGE conference is actually four conferences in one, reshaping the business of music.

Capitalising on the daily music business reportage of CMU, and the original research and professional development training courses of CMU Insights, this is a music business conference like no other.

Delegates get access to a series of insight presentations, case studies, one-on-one interviews and panel debates, together exploring and explaining the very latest music industry issues and trends.

This year’s four CMU@TGE conferences explore royalties, media, export and drugs. Each topic has its own conference: a day of sessions that can be experienced from start-to-finish, or dip in and out to create your own schedule.

Buy a delegate pass for full access to the TGE convention and festival HERE, or a convention-only pass to access just the conference HERE.

We explore the challenge of making money out of music media in the digital age. Great music journalism may get the clicks, but can it generate revenue in an era where so much advertising spend goes to social and search? Is the future of music media a combination of branded content, unpaid writers and click-bait headlines? Plus is music radio really ready for its impending collision with the streaming platforms?

11.00-11.30 Music Media In 2017: Where We At?
11.30-12.25 Making Money For Music Media: New Business Models
12.30-13.15 Making Media With Brands
14.00-15.00 The Crisis In Music Journalism
15.15-16.00 Will It Be Streams That Kill The Radio Star?
16.05-17.00 Music PR Is Broken: Let’s Fix It!

Virgin EMI’s Afryea Henry-Fontaine, Vice’s Alex Hoffman, Box Plus Network’s Ben Williams, journalist Emily Jupp, Loud & Quiet’s Greg Cochrane, Vevo’s James Cornish, Festival Republic’s Jane Kearney, Stay Golden PR’s Jodie Banaszkiewicz, BBC Radio 1’s Kate Holder, journalist Laura Snapes, BBC’s Mark Savage, Folder Media’s Matt Deegan, Secretly Group’s Michelle Kambasha, Platform B’s Nats Spada, 7digital’s Pete Downton, GRM Daily’s Posty, Tru Thoughts’ Rosie James, DIY’s Rupert Vereker and DIY’s Sarah Jamieson. Your host for the day is CMU’s Chris Cooke.

Following the battle for Fabric, we ask what clubs, promoters, law enforcement and licensing officials should really be doing to save lives. What practical measures can be taken to ensure the safety of our customers? And what about drug culture within the music community? How can artists embrace the sex, drugs and rock n roll lifestyle without damaging their health and that of those around them?

Presented in partnership with Help Musicians UK

10.45-11.15 A Recent History Of Getting High
11.15-12.10 Drugs, Clubs & Music: How To Actually Save Lives
12.20-13.00 Drugs, Clubs & Music: Getting The Message Right
13.45-14.30 Music Making & Drug Taking
14.30-15.15 Weed, Music And Mental Health
15.30-17.00 Tackling Addiction In The Music Community

Speakers include:artist Adam Ficek, Vice’s Alex Hoffman, Fabric’s Andy Blackett, CMU’s Andy Malt, artist Chris T-T, Help Musicians UK’s Christine Brown, Skint Records founder Damian Harris, Mixmag’s Duncan Dick, MMF’s Fiona McGugan, Giant Men Management’s Hiroki Shirasuka, Vice’s Jamie Clifton, BIMM’s Jon Stewart, Music Support’s Matt Thomas, Vice’s Max Daly, campaigner Nathalie Wainwright, DJ/producer Nomine (aka Outrage), The Warehouse Project’s Sacha Lord, musician/writer Simon Mason, Vice’s Tayo Yusuff and CMU’s Tom Quillfeldt. Your host for the day is Jen Long.

In an increasingly connected world, is it easier than ever for new artists to go global, or is access to investment and on-the-ground support still key? We provide a user-friendly guide to taking new artists global, learning from past recipients of the Music Export Growth Scheme. Plus how to get the most out of showcase festivals and what, exactly, does Brexit mean for the music industry in the UK and beyond?

Presented in partnership with BPI

10.45-11.25 Great British Music Overseas
11.30-12.25 The MEGS Guide To Exporting New Talent
12.30-13.00 Top Five Visa Mistakes
13.45-14.15 Facilitating Export: UK Export Initiatives
14.15-14.40 Facilitating Export: Best Practice Music Export Initiatives
14.50-15.50 Getting The Most From Showcase Festivals
16.00-17.00 A Beginners Guide To Brexit

Viva La Visa’s Andy Corrigan, Tattarrattat’s Anna Hildur, PRS Foundation’s Bhavesh Patel, Earth Agency’s Claire Courtney, Sound Diplomacy’s Danny Keir, Test Card Recordings’ David Manders, IQ’s Gordon Masson, BPI’s Ian Moss, Goremount’s Julie Weir, Laceys Solicitors’ Luke English, the Musicians’ Union’s Naomi Pohl, Red Light Management’s Peter McGaughrin, ATC’s Phil Middleton, [PIAS]’s Pip Newby, Marauder’s Rev Moose, Fairsound Management’s Samantha Smith, Fortitude Music’s Umong Shah and Proper Music’s Vangel Vlaski. Your host for the day is Francine Gorman.

We track all the money as it goes from sale, sync and stream to artist and songwriter, via labels, distributors, publishers and collecting societies. How are your music rights really making money and where do all the royalties go? Including global collective licensing explained; the shift to direct licensing in live; and digital’s big transparency problem.

11.00-13.00 Where’s My Fucking Money? How The Cash Flows
13.45-14.30 Direct Licensing In Live
14.35-15.25 When Music Gets Synchronised
15.30-17.00 Where’s My Fucking Money? The Transparency Problem

PACE Rights Management’s Adam Elfin, PPL’s Amanda Carmichael, PRS For Music’s Andy Harrower, MMF’s Annabella Coldrick, licensing consultant Becky Brook, Mycelia’s Carlotta De Ninni, BASCA’s Crispin Hunt, Featured Artists Coalition’s Dave Rowntree, AIM’s Gee Davy, IP consultant Maria Forte, BBC’s Nicky Bignell, Lewis Silkin’s Nigel Dewar Gibb, Kobalt’s Paul Hitchman, 140db’s Ros Earls, Sentric Music’s Simon Pursehouse, lawyer Sophie Goossens, The Box Plus Network’s Stacey Mitsopulos and International Artists Organisation’s Suzanne Combo. Your host for the day is CMU’s Chris Cooke.