Brands & Merch Business News

Iron Maiden beer gets canned

By | Published on Thursday 4 December 2014

Trooper Ale

Iron Maiden are going to send a shipment of their beer – George Osbourne’s rock n roll ale of choice (other MPs are also available) ‘Trooper’ – over to America in January. Only it’ll be in aluminium cans, or 500ml ‘tallboys’, instead of heavy, easily-smashed, leaky, ungainly, horrible, bottles.

So naturally the band’s Bruce Dickinson – part-time pilot and “dedicated ale drinker” – has given the Manchester Evening News (as the beer is brewed in Mancs) the ‘lowdown’ on the advantages of putting his Trooper in cans over bottling it. In case anyone wanted to know more about the basic physical properties of aluminium, you know, the ones you probably covered in the first year of big school. This is for all of you.

“Firstly, cans are easier to recycle, require less packaging, get colder quicker and take up less space in your fridge”, says Dickinson, adding: “Secondly, cans don’t break or smash, meaning they can be taken to venues, sporting events, campgrounds, beaches, and music festivals, where glass is not typically allowed”.

All good points, strong and true. “Thirdly”, Bruce burbles on, “aluminium cans are excellent protection against light and oxygen – beer’s biggest enemies, so your drink tastes fresher longer. Done right, they’re great for our beer”.

Can one ‘do’ an aluminium can wrong? I don’t know. I guess you could crush it. On Bruce Dickinson’s head. To stop him talking about cans.