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Business News Deals Management & Funding
Ishi signs to Avicii manager’s label and management agency
By Chris Cooke | Published on Monday 16 February 2015
Avicii manager Ash Pournouri has confirmed he is branching into hip hop with his latest signing, Stockholm-based producer Ishi, who has signed to both Pournouri’s management agency At Night and his label PRMD.
Having worked with the likes of Emeli Sandé and Tinie Tempah, Ishi was seemingly signed up by Pournouri last year. The producer’s debut single ‘Push It’ features Pusha T, and will be out on 27 Feb over on the Spotifys (Pournouri having recently penned an op-ed defending the streaming service).
On his companies’ move into hip hop, Pournouri told Billboard: “I like so many different types of music, and, growing up, I went through most genres one by one. Hip hop was a big part of my youth”.
