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Jessie J first to benefit from ‘on air, on sale’

By | Published on Thursday 3 February 2011

Jessie J

Jessie J is the first artist to benefit from Universal and Sony’s new ‘on air, on sale’ scheme, which saw her new single, ‘Price Tag’, serviced to download stores at the same time as radio and has sent her straight to number one in the midweek singles chart. She’s followed closely by Bruno Mars, though.

Official Charts Company MD Martin Talbot told CMU: “There has been a lot of discussion about ‘on air, on sale’ over recent weeks – but for the first time we can see what impact it can have. And, regardless of whether Jessie J ends up at number one in the Official Singles Chart on Sunday, or not, she is showing that ‘on air, on sale’ is just what the consumer wants. Of course, not every record that goes on air and on sale on the same day will have such an impressive start – in fact a gradual build up the chart may be a lot more usual – but this is a great result by Jessie J”.