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Kevin McCabe to join Universal’s new Caroline division

By | Published on Thursday 5 December 2013

Kevin McCabe

Kevin McCabe, formerly a long-term EMI exec, is joining Universal Music where he will head up promotions within the mega-major’s new label services business Caroline International.

He will also operate an ‘in-house music promotions agency’ within the division, offering radio and TV plugging expertise to both indie record companies utilising Caroline’s other marketing and distribution services and to other Universal Music labels. And, for that matter, to other labels and artists too, an arrangement that will allow McCabe to continue working with acts he previously supported at EMI but which didn’t come to Universal through its acquisition of the British major, likely to include Radiohead.

McCabe himself initially moved to Warner Music after the sale of EMI to Universal last year, as a result of Warner acquiring EMI’s Parlophone division as part of Universal’s regulator-forced divestments. Although it was initially announced he would head up media activity for the newly merged Parlophone and Warner Bros labels in the UK, it was then announced he was departing WMG in August.

Confirming his new appointment, Universal UK boss David Joseph told CMU: “There are few people in the industry as respected and well-liked as Kevin. The quality of artists he’s been at the heart of breaking reflects his calibre as an executive – we are delighted he is joining us and have no doubt he will continue to repeat his considerable success”.