Brands & Merch Business News Deals

Kiss confirm alliance with former Live Nation merch man’s new firm

By | Published on Wednesday 26 March 2014


Kiss have announced a new merchandising and brand licensing deal with Epic Rights, the newish business from Dell Furano, who used to head up Live Nation’s merchandising division, where he previously worked with the rock band.

Confirming the new deal with Furano, Kiss men Paul Stanley and Gene Simmons said in a joint statement: “Epic Rights founder and CEO Dell Furano has worked with us for over 25 years, and he is the best in the business. We are confident that Dell and his Epic Rights team will lead us to the Promised Land”.

Despite Furano having worked the Kiss brand for years now via Live Nation and elsewhere, he still reckons there is more revenue potential. He told CMU: “Paul and Gene are definitely the dream team, and it’s very exciting to continue to work with them. The bottom line is that we are looking to grow the Kiss brand and generate substantially increased revenue. Loyal Kiss fans are now beginning to introduce their teens to the band, spawning an entire new generation of ardent Kiss lovers”.