Business News Deals Digital Labels & Publishers

Kobalt’s AWAL announces alliance with Music Glue

By | Published on Thursday 30 June 2016


The Kobalt digital distribution service AWAL has announced a new alliance with direct-to-fan platform Music Glue, with the two companies saying that they will both now “explore ways in which they can continue adding value to artists they work with by building out supplemental services for clients”.

Which presumably means offering each other’s services to their respective customers – AWAL being all about getting content into digital platforms, while Music Glue provides tools for selling digital content, merchandise and tickets direct.

Kobalt Label Services boss Paul Hitchman says: “Kobalt’s partnership between AWAL and Music Glue is an exciting extension to the services we both offer, and another step toward creating a network of technologically advanced solutions for our clients. We look forward to working with the team at Music Glue to explore all the ways in which we can effectively help each other’s artists and label clients”.

While Music Glue’s Mark Meharry added: “One of the key philosophies we share with Kobalt is a desire to empower artists. Our new partnership will offer AWAL’s clients the freedom to take control of more aspects of their businesses and to engage directly with music fans in a powerful, creative and commercial relationship”.