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Lemar discusses self-releasing his new album
By CMU Editorial | Published on Friday 5 October 2012
Lemar has been speaking about his decision to self-release his fifth studio album ‘Invincible’, which is out on Monday. The singer will be chatting about his move into DIY at next week’s City Showcase festival in London, and has answered some questions about the project in the TW:Guide to the festival, published by CMU sister’s site ThisWeek London.
On the decision to self-release the new record, the ‘Fame Academy’ alumnus says: “After ten years in the music business it felt like the right move. It’s something I wanted to experience, and which I see as a big part of my development as an artist. There is a lot of unknown. But I guess that’s what makes it interesting. Learning to go with your gut and learning that there is no right or wrong”.
That said, Lemar’s own label AMP will work with EMI’s label services team on the release. Asked why he decided on that alliance, rather than having his own label manage the album launch in its entirety, he added: “You need someone to distribute the record. And you can never have enough expertise in anything you are doing. They don’t make the decisions, they consult with me and give me their suggestions so I can make the most educated choice. They have a wealth of knowledge and contacts and are a great team – that’s something that’s not to be sniffed at at all”.
Lemar will be in conversation as part of the City Showcase workshops programme on Friday 12 Oct at 1.30pm at the Gibson Guitar Studio on Rathbone Street. You can get free access to that and most other City Showcase events if you register for a free wristband in advance via this link.
The full interview with Lemar is in the TW:Guide to City Showcase. Read it on the City Showcase website or in the digital version of the full TW:Guide.
