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Live Nation and Veeps begin equipping US venues for post-pandemic livestreaming
By Andy Malt | Published on Wednesday 14 April 2021
Live Nation and the livestreaming company it recently invested in, Veeps, have announced that they are kitting out more than 60 US music venues with equipment to offer any artist performing in them the option to also broadcast their shows online.
The move seemingly confirms that the world’s biggest live entertainment company believes that livestreaming is here to stay, even once venues are back to operating at full capacity.
“Amongst artists, it’s often said that the one side of our careers that truly belongs to us is touring”, says Veeps’ Joel Madden, co-founder of the company with his brother and Good Charlotte bandmate Benji. “To help an entirely new touring vertical become readily available to artists is such a huge win for our community and we couldn’t be happier. It’s the exact type of thing that shows what our partnership with Live Nation can really mean for artists”.
“Now, with the flip of a switch, every artist playing in these venues can make their show a global event”, he goes on. “We’ve already seen how livestream shows drive engagement across every other area of an artist’s business and the added ticket revenue will allow them to re-invest in their art and make what they’re offering their fans even better. It’s a real dream come true for us at Veeps and our mission to help empower artists in their careers”.
Live Nation CEO Michael Rapino adds: “Artists and fans are eager to get back to shows, and livestreams will continue to unlock opportunities for them to connect more than ever before. Veeps is the best at what they do, with Benji and Joel tapping into their own experience as artists to help other artists thrive, and we look forward to bringing this innovative idea to life in these iconic venues”.
Venues of a variety of sizes are among those being set up with the tech, with The Wiltern Theatre in Los Angeles already announcing a series of virtual shows using it next month. Live Nation and Veeps say that another benefit of the added venue tech will be to create additional jobs for live crews.
