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Business News Gigs & Festivals Live Business
Live Nation confirms JV with leading promoter in the Philippines
By Chris Cooke | Published on Wednesday 3 September 2014
Live Nation has announced an alliance with Music Management International Corp in the Philippines via which the live music major will operate in the country. The first gig staged by the joint venture will be a One Direction show. Lucky Philippines.
US-based Live Nation has struck up a number of similar alliances as it has entered different Asian markets, part of the firm’s bid to have an operational base in pretty much any country a band would wish to play in. MMI, led by Rhiza Pascua, is already a leading player in live entertainment in the Philippines.
Confirming the partnership, Live Nation CEO Michael Rapino said in a statement: “Following the recent addition to our network in Taiwan, this partnership with Rhiza in the Philippines means we can now provide artists a turnkey solution connecting them with the leading promoters across this rapidly growing region and further expands our global footprint, which includes operations in more than 40 countries”.
