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Lori Feldman named CMO at Paradigm
By Andy Malt | Published on Monday 5 August 2019
Paradigm has announced Lori Feldman as its new Chief Marketing Officer, a newly created role at the US-based booking agency.
“The appointment of Lori as our CMO underscores our commitment to expanding our already successful branding and marketing groups”, says CEO Sam Gores. “She is an innovative thinker with vast experience working with artists and brands to create cultural moments that resonate around the world. Her global approach makes her the perfect person to expand our marketing and branding competencies and build on our commitment to artists and the art they create”.
Feldman adds: “Paradigm has one of the best reputations in the industry for putting clients at the centre of their business. I’m THRILLED to get to work with all of my Paradigm colleagues and their exceptionally talented television, film, theatre and music clients. Paradigm has given me an incredible opportunity to be a driving force in growing the Paradigm branding and marketing platform, and I can’t wait to get started”.
Feldman moves over to the live side of the music business – and into a role working with other strands of the entertainment sector too – after over 25 years in the record industry, most recently as SVP Strategic Marketing at Warner Records. She will officially take up her new position on 9 Sep, and joins Paradigm following the recent announcement that British agency Coda has now fully merged with the American firm.
