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MAMA closes The Fly

By | Published on Friday 7 March 2014

The Fly

MAMA & Company has announced that it is closing its music magazine, The Fly.

Announcing the somewhat sudden decision in a statement, MAMA said: “After nearly fifteen years of pioneering new music journalism, the owners of The Fly are officially closing the magazine as a result of current market conditions surrounding publishing. We offer gratitude and wish well all the staff and contributors that have allowed us to deliver the UK’s longest serving monthly free sheet. To the multitude of artists and musicians that have graced our covers, the advertisers and sponsors who have supported us and our loyal readers, we salute you”.

It adds: “Ownership of the digital and online brands will now pass to the magazine’s longest-serving member of staff, editor JJ Dunning. We wish him luck in taking the brand forward”.

Originally launched as a listings leaflet for the Barfly venue in Camden, in 1999 the title grew into a free monthly magazine. For a number of years, it was able to boast that it had the largest circulation of any music magazine in the UK, though despite a relaunch in April last year its monthly average fell from above 100,000 to just over 70,000 copies.

Last month, the first (and now, it seems, last) edition of The Fly Awards was held at The Forum in London, featuring performances from The Horrors, Thurston Moore, Bombay Bicycle Club, Peace and Wild Beasts.