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Digital
McFly declare Super City project a success
By CMU Editorial | Published on Friday 19 November 2010
McFly’s management have declared the band’s new subscription-based website a success after their first six month target was achieved in a day.
Earlier this month the now self-releasing one time teen band launched Super City, a jazzy little website, access to which costs fans £40 a year or £6 a month. Among other things, the site offered fans advance access to the band’s new album ‘Above The Noise’, which was properly released on Monday. According to Music Week, the site already has 15,000 members, 5000 more than was initially anticipated, and has generated £400,000 for the band.
The premium site is seemingly a good case study of a new music business model advocated by some, especially in the management sector, whereby bands with established fanbases can generate a strong revenue stream basically by reinventing the old fashioned fan club. So that while casual fans may interact with the band by buying records via a traditional label or distributor and gig tickets from a traditional promoter, artists sell directly to their more dedicated fans.
Such a system is easier, of course, for bands like McFly who are out of record contract, though Robbie Williams’ people have operated a similar service while he’s still been in contract to EMI.
