This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Digital Labels & Publishers
Mdundo signs up Universal
By Andy Malt | Published on Friday 8 July 2022
Universal Music has signed a licensing agreement with African streaming service Mdundo covering the use of the major’s music in key territories across the continent.
“Our focus is to provide a relevant service to the hundreds of millions of potential users in Africa that are getting online”, says Mdundo CEO, Martin Møller Nielsen. “In recent years, Mdundo has reported explosive growth, from five million monthly users in June 2020 to an expected 19-20 million monthly active users in June 2022 and a +225% growth in revenue for the year ending June 2022”.
“As the leading music company globally”, he goes on, “we are extremely pleased to work with Universal Music within Africa towards our vision of providing Africa with an easy and legal solution to accessing music that fits the local consumers”.
Meanwhile, Universal’s EVP for Africa, Middle East And Asia, Ulrik Cahn, adds: “Martin and his team have built an impressive platform for African artists, and we look forward to working together to expand the footprint for our African and international talent within the continent”.
This deal follows Universal’s recent licensing agreement with Audiomack, which also had a particular focus on artists and fans in African markets.
