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Business News Deals Digital Labels & Publishers
Merlin announces deal with VR fitness app Supernatural
By Chris Cooke | Published on Friday 9 December 2022
Indie label repping Merlin has announced a deal with Supernatural, a new-fangled VR fitness app that works with Meta Quest headsets, the VR headsets made by Facebook owner Meta.
In case you’re wondering, “Supernatural uses the power of virtual reality – through the Meta Quest 2 – to provide members with immersive health and wellness experiences that replace the dread and repetition of home workouts with unparalleled joy, awe and wonder”. Which in itself sounds exhausting. But at least it’s virtually exhausting.
“The partnership provides a thrilling new opportunity for Merlin, which seeks to bring independent music to music lovers in a variety of engaging digital formats”, the two companies add.
“At Supernatural, connecting our members with music that moves and motivates them is the heartbeat of nearly everything we do”, says Chris Milk, co-founder and CEO of Supernatural.
“Our partnership with Merlin goes beyond the confines of popular culture, engaging a world of independent sound”, he muses on. “We are THRILLED for what it will unlock for our members: Thousands and thousands of artists and songs, and the opportunity to discover even more music you love”.
“At Merlin, one of the things we love most about independents is their enthusiasm about harnessing the latest platforms and technology to find new ways to connect with and create new fans,” adds Merlin boss Jeremy Sirota.
“That excitement is one of the factors that drives us to partner with companies on the cutting edge of music discovery”, he goes on. “We’re THRILLED to bring our members’ repertoire to the wide array of digital workouts and activities on Supernatural”.
