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Business News Deals Digital Labels & Publishers
Merlin expands Boomplay deal
By Andy Malt | Published on Wednesday 22 December 2021
African music streaming service Boomplay has expanded its existing deal with indie label digital licensing agency Merlin. Initially covering eleven African nations when it was signed in 2019, the agreement now covers a majority of the markets across Africa.
“As our userbase and service grows rapidly across the continent, it’s important that we have the right partners to continue on this journey with us, and to grow and support the local music industry”, says Boomplay’s Director Of Content & Strategy, Phil Choi.
“As the world leader in independent music rights, we’re delighted that Merlin shares the same vision as us”, he adds, “and together with Boomplay’s advantages in the digital music sector and Merlin’s top-quality catalogue of songs, we can look forward to a striving music ecosystem for many years to come”.
Merlin’s COO Charlie Lexton adds: “Through this expanded partnership, Boomplay users from the newly opened territories can now access Merlin members’ extensive catalogue of homegrown and international music across all types of genres and an array of languages. We are excited to see Boomplay grow their reach and offer their service to new users across Africa”.
In March this year, Boomplay expanded its licensing deal with Universal Music to cover 47 African countries in total.
