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Digital
Merlin signs up to Qriocity
By CMU Editorial | Published on Monday 27 June 2011
Indie label digital rights agency Merlin has signed up to Sony’s Music Unlimited service, the entertainment giant’s subscription-based cross-device Spotify competitor that operates under the ridiculous Qriocity brand.
Says Merlin chief Charles Caldas: “We are very excited to see the evolution of innovative cloud-based digital music services like Music Unlimited powered by Qriocity in the digital market bringing music to millions of people around the world on a wide range of connected devices. With the addition of our members’ artists’ repertoire to the catalogue, and the global reach of Sony, we believe that this service is well placed to attract a large amount of consumers, generating legitimate revenue for rights holders and taking digital music consumption to the next level of mass market appeal”.
Meanwhile Jeff Hughes of Omnifone, who operate the Sony service, told CMU: “Having Merlin within the Music Unlimited powered by Qriocity global catalogue provides the independent repertoire that dominates the charts in several markets, making Merlin a valuable component of any global music service”.
