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Business News Digital
Mixcloud further expands subscriptions platform
By Chris Cooke | Published on Thursday 28 March 2019
Mixcloud has added extra functions and more partners to the subscriptions set-up it launched last year, Mixcloud Select.
The publishing platform for mix makers, radio shows and podcasters launched its subscription service last December. It allows partner content creators to charge listeners a subscription fee, which is then shared between Mixcloud, the content creator and – if music appears on the channel – the music industry.
The company says that since it set the system up in December, those who have subscribed to participating channels are spending on average 35% more time with said channels. This, it reckons, suggests that Mixcloud is becoming “a platform for deep and loyal engagement”.
New features include the option to provide subscribers extra premium content while still offering the basic output to all for free. Mixcloud says that creators can use this functionality in different ways, for example: “They can make shows available to subscribers before they go public, offer bonus content that only subscribers can access, or establish a subscribers-only paywall for their archive”.
Meanwhile, creators newly participating in Select include Anja Scheiner, Worldwide FM, Dekmantel, J. Rocc, The Pharcyde, DJ City and Mayer Hawthorne.
Says Mixcloud co-founder Nikhil Shah: “We’re listening closely to our creator community as we build a model that enables a more sustainable future for audio culture, and this is just the beginning. We’re incredibly energised by the excitement we’ve seen from creators and the wider industry”.
