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Business News Media
Mixmag opens US offices
By Chris Cooke | Published on Wednesday 25 November 2015
Dance music magazine Mixmag has formally opened two offices in the US, having kicked things off with a party in New York last week.
The offices in New York and LA will generate editorial that will feed into both the print magazine and the title’s website, which continue to be run out of London. The US side of the operation will also seek brand and event partnerships Stateside, and is already working with Smirnoff on partnership projects.
Mixmag has built a significant audience in the US over the last decade since dance music went truly mainstream there, and as the 33 year title put increasing efforts into its online output. By expanding its operations in the country, the dance mag will be hoping to better cover the EDM scene in America while capitalising on its readership there commercially.
Commenting on that expansion of operations, Rebecca Jolly, the recently appointed CEO of Mixmag North America, told CMU: “As one of the world’s most established dance music curator brands, we’re looking forward to this next step in navigating and shaping the future of the industry here in the States. We’re 33 years old and have never stopped printing magazines, however Mixmag today is about connecting brands with our audience through video, editorial, content, events and social”.
She went on: “The US is such an important market for us, and while we’ve always been present here in some way, we’re now really excited about building our physical presence and collaborating with brands, agencies and partners to define and grow the electronic music scene, back where it first started”.
