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New central London entertainment complex announces BPI partnership
By Chris Cooke | Published on Wednesday 2 December 2020
A new central London entertainment complex called Outernet has announced a partnership with record industry trade body BPI. The deal will give things like the BRIT Awards, BRIT School, Mercury Prize and National Album Day exposure through Outernet’s entertainment programme, plus a BPI Recording Studio will be launched offering free studio space for new talent.
The new complex will be situated next to the revamped Tottenham Court Road tube station and will include a number of performance spaces, aiming to bring culture and entertainment back to an area of central London that has lost a lot of venues and other music-related businesses over the last decade.
Confirming the tie-up with the BPI, Outernet Global CEO Philip O’Ferrall says: “I am immensely proud of our partnership with the BPI and it will mean that we can support and nurture the music industry in a variety of new and exciting ways. Whether that be championing the UK music community and new talent on Denmark Street through the pro-bono studio or presenting elements of major shows like the world famous BRIT Awards on our screens designed for creating iconic cultural moments and brand showcases, we are confident that together we can do great things”.
Meanwhile BPI boss Geoff Taylor adds: “Record labels work at the heart of music, investing in new talent and helping it reach the widest possible audience. BPI supports that role through platforms such as The BRITs, the Mercury Prize and National Album Day. This new partnership with Outernet will amplify that promotion of British music, and give up and coming new talent free access to professional facilities to hone their creativity”.
