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Business News Live Business
New survey reveals ongoing challenges in live sector
By Chris Cooke | Published on Thursday 3 November 2022
A new survey of 1000 gig-goers reveals that a third of those questioned expect to go to fewer live events in 2023. With the cost of living crisis very much in the minds of many consumers, people are obviously more aware of the cost of going out, and are also generally buying tickets for shows later than they would have done prior to the pandemic.
Other stats from the survey commissioned by CM.com – a company which provides various marketing, ticketing and customer relations technologies – include that 15% of people are less inclined to travel for live events than before the COVID period; one in three of those surveyed had bought tickets for an event and then not attended, sometimes because of illness, sometimes because of the other costs associated with attending; and a quarter are spending less money in venues once they are at a show.
Commenting on the survey, Paul Everett, Head Of Music & Live Events at CM.com, says: “The findings from our report show what we have been experiencing on the ground, which is that consumer behaviour within live music is shifting rapidly. We’ve taken care to report honestly and accurately on what is happening right now. The pandemic was a time when collectivism and creativity flourished. This report provides insights which will keep the spirit of conversation and collaboration going as we navigate the new landscape together”.
You can download a report based on the survey and the input of a panel of experts here.
