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Business News Live Business
New website launches ahead of international consumer awareness campaign focused on the risks of ticket touting
By Chris Cooke | Published on Wednesday 18 January 2023
FEAT, the pan-European campaign against ticket touting, has launched a new industry-facing website to rally the live sector and artist community ahead of the launch of a consumer-targeting campaign that aims to educate music fans about the workings and risks of unofficial for-profit ticket resale.
Plans for an international consumer awareness initiative coordinated by FEAT and supported by various companies and organisations in the live sector were announced last year.
That initiative is now called Make Tickets Fair! and its industry-facing site provides information for promoters, agents, managers and artists on what they can do to combat the unofficial resale of tickets to their shows by touts on the secondary market.
There is also an overview of what the law says about for-profit ticket resale around Europe, the rules currently differing very much from country to country.
A panel at the Eurosonic conference in Grongingen tomorrow will put the spotlight on the upcoming consumer awareness initiative, and will discuss the need for the industry to work together to educate consumers about the risks associated with touted tickets and how to ensure they are buying tickets from approved channels.
Jules de Lattre from booking agency UTA is part of the working group devising the Make Tickets Fair! Campaign, and he says: “It’s vital that this campaign is successful, and that means becoming front-of-mind with agents, managers and promoters when they are planning shows – so safe resale information goes out with all communications, including on ticket pages”.
Meanwhile, Neo Sala from Doctor Music, who is also a Director of FEAT, adds: “The current ticket resale market is, frankly, broken and the time for the industry to come together and act is long overdue”.
“As the first Europe-wide campaign of its kind”, he goes on, “Make Tickets Fair! has huge potential to help fans and rebuild trust in live music. To achieve this, cross-industry collaboration is essential, and we look forward to getting as many members of the live business on board as possible”.
