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Nicki Minaj claims YouTube colluded with rivals to damage first 24 hour plays on new video

By | Published on Tuesday 27 September 2022

Nicki Minaj

Nicki Minaj has hit out at YouTube after the platform put an age restriction on the video for her remix of dancehall artist Skeng’s track ‘Likkle Miss’. She claims that the restriction was put in place not because of the content of the video, but rather because YouTube is “in bed” with companies behind rival artists.

“Imagine this”, the rapper wrote on Instagram in a subsequently deleted post. “They restricted my fucking video but have things a million fucking times worse on their bogus fucking platform. This is what they do to keep you from winning while doing ads for other people and posting fake fucking stats. Because the same ppl who run YouTube are in bed with a certain record label and management company”.

“This was done to stop us from getting a lot of views in the first 24 hours”, she claimed. “The duds at my label allow people to use my videos all the time to promote weak shit but said we can’t buy promo for my videos. YouTube, it’s time y’all tell people that you’re in bed with a whole record label and management company! How long have y’all been playing the numbers game to lie and pretend people are doing ‘good’ when they are not?! How much ad space did these duds purchase to be promoted on my channel in the last five years?”

The video was initially flagged yesterday as being “not suitable for viewers under the age of eighteen”, although this restriction was later removed, with YouTube telling Complex that it had “removed the age-restriction after determining the video didn’t violate our Community Guidelines”.

Responding to this news, Minaj tweeted: “Fuck them duds, they can’t give us back our first 24 hours, can they? So, million accomplished”.

She never actually named the label, management company or other artists she reckons are colluding with YouTube to mess with her viewing figures. But whatever, you can watch the ‘Likkle Miss Remix’ video on YouTube without any restrictions here:



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