Business News Deals Industry People Labels & Publishers

Ninja Tune’s publishing company Just Isn’t Music launches US sync office

By Andy Malt | Published on Friday 29 April 2016

Ninja Tune’s publishing company Just Isn’t Music has announced that it is expanding into North America. Meanwhile its UK HQ has also announced the signing of The Prodigy’s Maxim and the hiring of new staff member Sergio Pimentel.

The company’s existing Creative Director David O’Bryan will move to LA to head up the new US-based sync operations. “I am massively excited about this opportunity to represent Ninja Tune for sync in LA, working from the office there”, says O’Bryan.

“My experience in the London office has been massively rewarding, as I get to work with one of the best independent music catalogues in the industry, so to be able to work this catalogue for the dynamic US sync market is real thrill, and will hopefully result in many more US sync placements for our artists”.

Just Isn’t Music boss Martin Dobson adds: “We are going to sorely miss having David in the UK office, not just for what his great experience in the industry brings to the team, but as a huge personality too. I could not think of anyone better to head out and take the LA sync industry by storm; they won’t know what’s hit them!”

Of hiring Pimentel, who is joining from Big Sync in the role of Senior Creative Sync, Dobson continues: “With such a large Ninja shaped hole to fill in the UK we aimed high, and in Sergio we have an industry giant who has an encyclopaedic knowledge of the sync industry. We’ve worked together extensively throughout his tenures at Sony and Big Sync, and having him join us on the other side is going to be invaluable. We can’t wait for him to start”.

Pimentel himself adds: “I’ve been a huge fan of Ninja Tune since the beginning. I’m very excited to be working with such fantastic artists and writers. Having worked with Ninja over the last sixteen years on many video game and advertising campaigns, I’m looking forward to joining the sync team in London”.

The deal with Maxim of The Prodigy, meanwhile, includes publishing, co-writing and sync representation. “Being a huge fan of The Prodigy, it’s a real honour to have Maxim join the roster”, says Dobson. “Alongside writing many of the band’s major hits, Maxim has a huge amount of solo material and non-Prodigy related co-writes which we are very excited to introduce to our clients”.

The Prodigy released their most recent album, ‘The Day Is My Enemy’, last year. Maxim’s last solo album, ‘Fallen Angel’, came out in 2005.