NME launches video site

By | Published on Friday 1 July 2011


IPC Media yesterday announced the launch of a new standalone video website under the NME banner, which will combine selected music videos with video-based interview content. Universal Music will be the exclusive advertiser during the first month of operation.

NME’s web editor Luke Lewis told CMU: “Quite simply, we found we were producing so much fantastic video content each week, we’d run out of room for it all. We wanted to give our videos room to breathe. Thus, NME Video is designed to be a luxurious backdrop for the best music, and a place users will want to linger. It’s also a more social space, where users can rate videos, leave comments and share with their friends”.

IPC’s Group Digital Editor Anthony Thornton, who has overseen the launch of the new service, added: “With online video becoming the de facto digital entertainment experience for a growing number of internet users, it is only right that has developed an innovative product for an audience which consumes videos in a markedly different way to even their elder siblings”.