NME use digital extras to sell print

By | Published on Thursday 8 September 2011


IPC Media is hoping to capitalise on the popularity of to help boost the circulation of the music website’s flagging sister print title NME, which, of course, has seen its circulation figures slump in recent years.

From this week each print copy of the NME magazine will include a code which will let readers unlock online content not available to other users. This week’s content is themed around the 20th anniversary of Nirvana’s classic long-player ‘Nevermind’ and includes an archive interview with the band, videos of current artists discussing their favourite tracks off the record, and a ‘Nevermind’ competition.

Says NME Publishing Director Paul Cheal: “NME was the first music magazine in the UK to use QR codes so that our readers could capitalise on additional digital content for their smartphones. This latest innovation brings additional features, photography and video content direct to our readers’ desktops”.