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Digital
Now that’s what I call a video game
By CMU Editorial | Published on Friday 8 July 2011
EMI has announced partnership with the newly formed Tubby Games to release a new video game around the Now! That’s What I Call Music franchise. The game will have both karaoke and dancing elements to it.
Tubby Games’ Strategic Director Neil Meredith told reporters: “‘Now!’ is an evergreen title that can hold in the charts over time. We have had a great reaction from retailers already and have high expectations for it in the UK and across Europe. And this isn’t about a quick volume sell-in, but extending the brand in the right way. We hope ‘Now!’ can repeat the success it has had in music in games”.
The first edition of the ‘Now!’ game is due out later this year, presumably just in time for Christmas.
