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OfCom consulting on Bauer plans to rejig City brands in Liverpool

By | Published on Wednesday 22 July 2015

Bauer Media

Media regulator OfCom has begun a consultation on proposals by Bauer Media that it rejig its radio output in Merseyside, where it operates under the Radio City brand.

As previously reported, earlier this year Bauer dismantled its quasi-national Magic network on AM and Hits radio network on the regional DAB platforms, using those channels to create version two and three services around its regional FM radio brands instead.

So that means in Liverpool you get Radio City 1, 2 and 3, in addition to a fourth existing service called City Talk, also on FM. With that all now up and running, Bauer wants to meddle some more, basically giving Radio City 2 the FM frequency currently used by City Talk, and switching the music and news service to AM.

Once switched over, the services would also change in terms of music policy, speech-to-music split, and the amount of locally produced content aired versus programmes taken from Bauer’s national network.

Ofcom’s consultation on the proposals is set to run until 2 Sep.