OfCom to investigate Tulisa’s arm

By | Published on Tuesday 22 November 2011

Tulisa Contostavlos

Tulisa Contostavlos could be banned from making her signature arm gesture at the start of each edition of ITV yawn-fest ‘X-Factor’, and not, as you’re probably thinking, because it makes her look ridiculous.

No, the problem is that the arm she flashes to the camera has her nickname tattooed on it – The Female Boss – which also happens to be the name of her new perfume brand. And that, ladies and gentleman, constitutes advertising, which is not allowed, oh no.

Media regulator OfCom is investigating the tattoo-based product plug after various viewers complained that the N-Dubz star was breaching rules governing in-programme product promotion, possibly after ‘X’ spin-off show ‘The Xtra Factor’ specifically noted the link between the new perform product, launched last month, and her arm-to-camera gesture.

While putting some quality time into investigating Tulisa’s tattoo, OfCom is also considering whether to investigate complaints about Rihanna’s guest spot on ‘X-Factor’ this weekend. Although her routine this time round was somewhat less raunchy than her 2010 appearance on the show, those with incredibly good eyesight somehow spotted that her shoes had ‘Fuck Off’ written on them. Which will presumably mean that, moving forward, ‘X’ bosses will have to approve all footwear before allowing anyone on their stage. Though, to be fair, I don’t think Rihanna has a perfume brand called ‘Fuck Off’.