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Ole rebrands as Anthem Entertainment

By Andy Malt | Published on Thursday 6 June 2019

Canadian music rights firm Ole has rebranded from its slightly annoying old name to become Anthem Entertainment. Yes, a brand new name! Except it’s not. Ole acquired record label Anthem Entertainment Group back in 2015, as it moved into label services, and it’s just decided to stick that brand onto the parent company.

“As the company turns fifteen this year, it is important to celebrate its success in building a successful global content creation and entertainment services platform from scratch”, says CEO Helen Murphy. “It is also important to stop and reassess our mission and our values”.

“Looking forward, it is equally important for us to revisit our name”, she goes on, getting to the rebranding that we’ve all gathered here today to talk about. “I want the name of our company to more easily identify who we are and what we do. We have grown from a small music publishing company to a large independent producer of content and entertainment services platform. We have created deep roots in music, film, and television”.

Since launching in 2001, the company has grown through numerous acquisitions and that strategy will continue, Murphy adds: “I see a lot of opportunity for organic growth and will be on the lookout for strategic acquisitions. It’s about doing the right deals instead of chasing expensive deals that don’t make sense”.

Ah, see, that’s why I’m not a top exec. I’ve always thought it best to do the wrong deals that are really expensive and don’t make any sense at all. I totally see where I’ve been going wrong now.

Anyway, Anthem Entertainment has a website already. I don’t know about you, but it doesn’t display properly on my screen. Off to a great start.