And Finally Artist News

Paramore’s Hayley Williams records ASMR video to promote hair dye

By | Published on Tuesday 2 October 2018

Hayley Williams

Paramore’s Hayley Williams has recorded an ASMR video to promote her vegan hair dye brand, Good Dye Young. So, if you’ve always wanted to hear her whisper and noisily eat crisps, then today is your lucky day.

“Somewhere there’s a list of things I won’t do for Good Dye Young brand awareness”, she tweeted. “Apparently ASMR wasn’t on that list. I’m so sorry”.

In the video she eats some breakfast and then fondles the box her hair dye comes in, before opening the packaging. Basically it’s an unboxing video. Which are weirdly popular on YouTube these days. As are ASMR videos, as it happens. So why not combine the two? I can think of zero reasons.

ASMR, by the way – assuming you haven’t somehow heard seventeen podcast episodes on the subject, like me – stands for autonomous sensory meridian response. That’s the tingling sensation some people experience when they hear certain types of sound. Not me, I just like podcasts. Here’s a good Twenty Thousand Hertz episode about it, should you want to know more.

Anyway, this Hayley Williams video. I guess it’s an advert and I don’t really like writing news stories about adverts. But this one gave me the opportunity to talk about podcasts and I like writing news stories about podcasts (and not just this one). Also the video’s really stupid, making it good ‘and finally’ fodder, so I’m letting it pass. Watch the video here: