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Pet Shop Boys start label, share new track

By | Published on Wednesday 1 May 2013

Pet Shop Boys

So, Pet Shop Boys have gone and started a label, x2, via which they’ll release their new LP ‘Electric’ and all singles, EPs etc thereafter. This follows the pair’s amicable parting of ways with long-time label Parlophone, and latter partnership with Kobalt Label Services, which will facilitate the ‘Electric’ release.

Neil Tenant says via the official PSB site: “‘Electric’ (and all future releases by us) will be released on our own new label through Kobalt Label Services. The label is called x2 (Times Two). Chris thought of the mathematically inspired name. Maybe we’ll also release music by other artists on it in the future. Anything is possible”.

Yes, anything is. ‘Electric’ will hit shops on 15 Jul. Have a blast of one of its tracks, ‘Axis’, in the meantime: