Brands & Merch

Pioneers cover classic songs for Levi’s

By | Published on Wednesday 26 May 2010

Levi’s has launched a new website which will see musicians from a variety of genres record classic songs which influenced them as they were starting out as performers. Calling the project ‘Levi’s Pioneer Sessions: The Revival Recordings’, amongst the artists the jeans makers invited to participate are Nas, John Legend and The Roots, Dirty Projectors, The Swell Season, Raphael Saadiq and The Shins.

The first track to go live is Nas’ version of ‘Hey Young World’ by Slick Rick. Nas says of the track: “Slick Rick is my personal favourite MC. This record opened my eyes to how big hip hop could become and Levi’s Pioneer Sessions gave me the freedom to re-connect with the record in a new way”.

Levi’s VP Brand Marketing, Doug Sweeny added: “This campaign brings together influential musical pioneers of today with some of the most iconic musicians of all time. We are excited to work with such an inspirational group of musicians while providing a platform for music fans to check out remakes of original iconic songs”.

Download Nas track (and future releases) for free from