This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Business News Media
Quarter of kids think popstars look “silly” in sexy pop videos
By Chris Cooke | Published on Monday 4 August 2014
There’s been much debate in political circles in recent years about the perceived increase in sexualised content in pop videos, and the performances of pop stars targeting younger consumers, and that has resulted in some chatter within the music business too. But what do the kids actually think?
Well radio station Fun Kids asked that very question in a recent survey of its target audience, in which 2000 eight to fourteen year olds were questioned. And while there doesn’t seem to be wide concern within that demographic, a quarter did say that they thought popstars in ‘sexy’ videos just looked silly, while 11% said such pop promos made them feel uncomfortable, the same again said they would respect popstars more if they stripped off less often, and 13% said they wished their favourite singers would make their video output “less sexy”.
Significant numbers of those surveyed also looked for their pop idols to behave responsibly. Nearly a third said they might stop listening to a singer’s music if they lost respect for them, and that might include breaking the law, dabbling in drugs or singing offensive lyrics.
