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Roc Nation now has an official greetings card partner

By | Published on Friday 14 May 2021

Roc Nation

Jay-Z’s Roc Nation has an official greetings card partner now. Of course it does. Doesn’t your company have an official greetings card partner? What is the point of you? What are you even doing?

The “multi-year, multi-artist partnership” with American Greetings will see the two companies make available various digital and physical products. Initially, they will work on a series of “highly personalised smile-inducing, shareable videos” under the greetings card company’s existing Celebrity SmashUps brand.

“We are THRILLED to work with American Greetings on a never-before-seen partnership with a renowned entertainment company, that allows Roc Nation and its talent to create a deeper bond with their audience”, says Roc Nation’s President of Business Operations & Strategy, Brett Yormark.

Tom Caravella, Managing Director of the joint venture between Roc Nation and United Entertainment Group, Roc Nation United, adds: “We build relationships with leading global companies, and we’re THRILLED to add American Greetings as our greeting card licensee. Roc Nation United is focused on creating innovative ways for artists and athletes to connect with their fans, and this new relationship with American Greetings is a great opportunity to do so in a very special and entertaining way”.

Meanwhile, American Greetings’ Rob Matousek – who sadly isn’t THRILLED – says: “This partnership is an exciting and important part of our mission to inspire people to connect and help them make others feel special, whether that’s on a birthday or anytime they’re moved to share some happiness, laughter and love. This announcement and the opportunity to collaborate with Roc Nation and their incredible artists is also a reflection of our commitment to creating authentic content that is relevant and accessible to everyone”.

None of the Roc Nation greetings are available yet, and it’s not clear which artists are going to be involved. However, you can see Dolly Parton’s birthday video here to see how far artists are having to stoop in this day and age.