Business News Retail

Rough Trade NYC opens today

By | Published on Monday 25 November 2013

Rough Trade

The long awaited New York branch of the Rough Trade record shop will finally open its doors to the public today, selling vinyl, vending coffee, displaying art and bringing live music to the great and good of The Big Apple. So that’s something to look forward to.

As previously reported, the company, which has two branches in London, announced its plans to open a third shop in New York in April 2012. After various delays, it was finally announced in September that it would be ready for a November launch.

And now that day is finally upon us. As well as facilitating the purchase of physical music releases, the shop will also, like the East London branch, sell coffee and put on live music, plus it has an area set aside for art installations.

Rough Trade’s Stephen Godfroy told the New York Times: “We feel we’ve got a model that works. This is a place where you will actually want to spend time. If you create an atmosphere that is conducive to spending time, then people will buy a record, whether it’s on their first visit, or maybe second or third. There is a way to retail music in a way that’s popular, viable, profitable and exciting. It’s not rocket science, it really isn’t. You’re selling something that people love. You just have to do it in a way that’s faithful to the art and to the public”.