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RSK Entertainment announces a Proper alliance

By Chris Cooke | Published on Monday 18 November 2019

Music marketing and distribution company RSK Entertainment has announced a new alliance with the Proper Music Group which will see the latter provide a range of logistical services to the former and its portfolio of label clients.

Proper says that, under the new deal, it will “pick, pack and ship” physical releases for RSK “throughout the British Isles”, while also acting as a logistics hub for its new partner’s “third party relationships, delivering physical music globally”. RSK previously had a partnership with Sony DADC to deliver many of these services.

The new arrangement will see Proper work with a wide assortment of labels who utilise RSK’s sales, marketing and distribution management services. That includes a number of key independent classical music labels, RSK being particularly prolific in that space.

Confirming the deal, RSK’s joint MD Simon Carver said: “Joining Proper’s wider distribution fold for pick, pack and ship feels like a very natural move for RSK at this juncture, with all of the recent changes to the landscape and the need for ever consolidated supply. The physical market continues to be a good one and there is a synergy between our companies which will work well for a very positive future together”.

His co-MD Rashmi Patani added that the Proper team “have an ethos that is very similar to our own and it is good to have at last concluded a long term courtship that will prove effective for our labels in joining a forward thinking and committed pipeline to market”.

Over at Proper, the firm’s MD Drew Hill added: “It’s great to be working with Simon and Rashmi and RSK’s whole network of like-minded music lovers. This deal will be to the benefit of both our companies and partners, retailers, and – most importantly – fans”.