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Schubert Music launches ten new labels with The Orchard

By | Published on Friday 31 January 2020

Andreas Schubert and Thomas Thyssen, Schubert Music

Music publishing company Schubert Music has announced an international restructuring, which sees it launch no less than ten new record labels. Ten! The new label group will be overseen by Thomas Thyssen.

The re-shuffling has been carried out in partnership with Sony Music’s label services business The Orchard, with each new label specialising in a specific genre or genres. Existing Schubert labels – such as Unique Records and Bruit Blanc – are also being brought into the new group.

“It has always been our aim to offer the artists associated with us as comprehensive a service as possible”, says Schubert Music CEO Andreas Schubert. “Self-releases have sometimes been included, but now we have decided to completely re-organise the label area”.

“With central management under Thomas Thyssen, who has headed our Berlin office since 2018, and decentralised, clearly specialised labels, we want to set new impulses and, in combination with our other services – such as publishing, management and booking – be an attractive label alternative for artists from various genres”, he goes on.

As for the Orchard tie up, he adds: “We found the perfect partner in The Orchard. Manlio [Celotti, The Orchard’s MD for GSA, Northern & Eastern Europe and Russia] not only understood and supported our ideas from the first moment, his team was also able to demonstrate the benefits of working together very clearly”.

Thyssen also has things to say, declaring: “After extremely intensive months of preparatory work, I am now really looking forward to working with old and new colleagues in a new, exciting structure for us all. At the same time, I would like to thank Andreas for his trust and Manlio for the extremely constructive exchange and the creative ping-pong. Let’s do it!”

After all this backslapping for Orchard man Celotti, I guess we should hear from him too. He says: “We are proud and excited to work with the Schubert Music Group! The team is diverse, competent and, with its international structure, a perfect and predestined partner for The Orchard. Andreas and Thomas have a great and ambitious vision and we look forward to being there!”

So much enthusiasm! Initial signings and more details on the new labels will be announced in the coming weeks.