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Business News Labels & Publishers
Secretly and Ghostly launch All Flowers Group
By Andy Malt | Published on Friday 13 May 2022
Secretly and Ghostly International have announced the launch of a new group of labels, called All Flowers Group.
As well as Ghostly itself, the group will also include newly launched company Drink Some Wtr, which will focus on artist development. Drink Sum Wtr is led by Nigil Mack, former A&R at Motown and Republic Records, and his own Unruly Records label.
“I’m very excited about the journey that I’m about to take with this new venture”, says Mack. “Working with a like-minded team of industry seasoned professionals who are all unified in making artist development the core focus of Drink Sum Wtr, the artist’s vision will always be the priority. Never at Drink Sum Wtr will we chase trends and algorithms. We’d rather chase legacy”.
Also new on board is Alexandra Berenson, who joins from Vinyl Me, Please and takes on the role of Senior Director of A&R at All Flowers Group, and Kate Ebeling, who joins from mtheory and becomes Marketing Director.
“I am incredibly excited to join Ghostly, Drink Sum Wtr and the Secretly family for this new venture”, she says. “What compelled me to be a part of All Flowers Group is an ‘art first’ approach, which I believe to be key in allowing artists the freedom to express their creativity with as few roadblocks as possible. It is our mission to foster a collaborative space, while refusing to chase trends in order to help uplift every artist we partner with”.
The launch of All Flowers Group follows Ghostly International becoming part of Secretly Group two years ago.
Ghostly founder Sam Valenti IV says: “The ‘same soil, water, and sun’ approach we envisioned for Ghostly when partnering with Secretly has already led to some of our most beloved signings and a true sense of international connection. This new chapter will add to our collective voice and help us encourage new and visionary leadership, which Nigil, Alex, and Kate exemplify”.
Secretly founder Chris Swanson adds: “As a believer that record labels – especially in 2022 – play a crucial role in the artist development landscape, I see labels forming alliances as label groups as a means to providing more competitive services for their artist partners. It’s with that spirit that we approach All Flowers Group. Starting a new label Drink Sum Wtr with Nigil – to operate alongside Sam’s now-grown baby Ghostly International – has been a beautiful process so far”.
The first signing to Drink Sum Wtr is rapper Deem Spencer, and next month the label will release the first in a new singles series with tracks from Shelley FKA DRAM, followed by Sol Galeano and Wahid.
