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Brands & Merch Business News Labels & Publishers
Selfridges launches range of Factory Records merch
By Andy Malt | Published on Monday 5 July 2021
Just like everyone always wanted, Selfridges has launched a new range of Factory Records products. Because what better way is there to show off your love of one of the great independent record labels of British history than by spending £38 on a set of four drinks coasters or £700 on a foot stool?
Actually, given Factory’s history of overspending on things (prior to declaring bankruptcy in 1992), perhaps it is appropriate. Please strike all previous cynicism from the record. Well done to Warner Music Artist Services for brokering this deal and bringing together a whole range of fashion designers and homeware brands to turn the one time indie label’s classic artwork into a load of expensive shit to put in your house.
“The collaboration with Selfridges is a celebration of the history of music and culture”, insists Sophie Bishop, WMAS’s Director Of Retail Merchandise A&R. “The Factory Records project will engage with current fans, whilst introducing the label, Joy Division and New Order to a younger demographic”.
As well as coasters and foot stools, you can also get t-shirts, cushions, candles, throws and more. Check it all out here.
